Social listening is a term that refers to observing social media platforms and responding appropriately. Sites such as Twitter, Facebook,buy instant instagram followers, and LinkedIn have made it easier than ever to monitor these platforms from one central location. If your company or personal brand wants more eyes in this area, they need someone who can keep up with how many people are talking about them and which topic they are talking about. NetbaseQuid is an example of a company that harnesses this concept to acquire new customers and knowledgeable employees simultaneously. Their free social media listening software, SIFT (Social Information Flow Tracker), simultaneously tracks five major social media channels. In contrast, a standard Twitter account might only be able to track two or three of these sites. The software also does not require any special technical knowledge from the user, allowing them worry-free usage to keep up with what their customers and employees say about them.
Social Media Monitoring vs. Social Media Listening
Social media is all about being up-to-date. Every day you will read about things happening on a particular social platform. It can be for a positive or negative reason, but most people want to be involved in today’s events. The Black Swan Group, however, has a new campaign that seeks to change how we view social media monitoring and listening by calling it “social listening.” To understand what this means, let us take an example from everyday life: a person going on a trip always wants to know what the weather report will be before they leave so they can make their plans accordingly (weather monitoring). A person who is going on a trip also wants to know about things as they happen as they occur so that they can react appropriately (weather listening). These are two examples of real-life situations.
Social Listening for B2B Marketing
If you are trying to market anything to a business, the last thing you should be doing is relying on your instincts. Most B2B companies have already found that out the hard way. You need to make sure you are using all available technologies, such as social media listening, to improve your efforts without worrying about whether they will succeed.
What To Gather From Social Media Listening
When starting with your media listening, you should start with what everyone wants. You want to know about the latest trends. You want to know how the world is reacting to them, but to do that, you will need to look at a larger pool of different social media sites.
There are many tools out there that can help people with their social media listening efforts, including Social Mention and Topsy. These services take all the information on the internet sites, such as blogs and forums, and catalog them in one convenient location. It is a simple program that makes it easy to search for keywords and topics that you want to know about.
Social Media Niches
What will you be listening for, the essential part of social media listening? First, you should be looking at how people talk about your company. You need to ensure they relate it back to your brand somehow. Look at areas related to your company and see whether or not any significant trends are developing.
It is not just about social media. It is about monitoring the internet and all the interactions. It is an excellent place to expand your knowledge of what people say and how it relates to you and your company. It can be beneficial in many ways, such as allowing you to respond electronically to people talking about your company. For example, if someone is talking badly about your company on a blog, you can contact the person by email and have them explain why they are saying that about your company so that you can give them a great response.