The JioSaavn is an online music streaming service and digital distributor of Indian music. Founded in 2007, Saavn has over 8.0 crore music tracks in 15 languages, which it makes available to the public. The company has acquired rights to more than 20,000 new albums and over 3 million tracks, making it one of the most comprehensive music platforms in the world. This service is completely free, so you don’t need to pay to listen to music.
Currently, Saavn has 9.3 million registered users globally. The company has grown rapidly, adding 125,000 new subscribers each month. It has also added 25% more subscribers compared to last year. Its two million Facebook members connect via the service, which generates one billion Facebook impressions a day. In addition, Saavn has apps for Android, iPhone, and Windows Mobile, and its streaming content is available to over 1 million users in the world every day.
The digital streaming music industry has become crowded, and many players have launched in India and internationally. The Times Internet-owned Gaana, which launched this year, has quickly surpassed its rivals. Its latest partnership with Facebook has helped it to expand globally while also gaining new revenue streams. Saavn is the first company to be selected as a true Open Graph partner. Users can now search for new music on Facebook and share it via Timelines and Tickers. With this integration, Saavn has experienced phenomenal growth in referral traffic.
